If you’re searching for a dynamic marketing job that offers the opportunity to drive growth and make a significant impact, this role could be the perfect fit for you. As the digital landscape continues to evolve, marketing professionals with a keen understanding of consumer acquisition and media strategy are in high demand. Whether you’re an experienced strategist or looking to elevate your career in marketing, this position provides a unique opportunity to contribute to a leading company. Explore the chance to join a team where innovation meets strategy, and where your marketing expertise can help shape the future of healthcare accessibility.

Reliance Health uses Technology to Make Healthcare Accessible and Affordable. Through an integrated approach that includes affordable health insurance, telemedicine, and a combination of partner and proprietary healthcare facilities, Reliance Health offers innovative healthcare solutions that meet the needs of emerging markets.

We are recruiting to fill the position below:

Job Title: Growth Marketing Strategist

Location: Lagos (Remote) Employment Type: Full Time

Job Summary

We are looking for an experienced Growth Marketing Manager who will join the Brand & Growth (B&G) division. This candidate will work closely with the consumer business stakeholder, the rest of B&G team members, global peers and report to the Head of Demand Generation. In this role, you will craft and execute marketing plans with your stakeholders that support customer acquisition and revenue generation goals. This includes leading media planning and buying and implementing and executing online and offline campaigns and working with strategic partners to achieve KPIs and drive consumer customer acquisition and revenue growth. Key Responsibilities

Work cross-functionally to drive the execution of consumer business acquisition campaigns & activities Constantly optimising customer acquisition journey to improve conversion rate and drive more transactions
Report, analyse and evaluate marketing investment across different channels and their return on investment (ROI) Establish, allocate, and track marketing budget for consumer business Exemplary analytical skills and proven aptitude to use data to optimize program performance and inform future strategies Plan and operate in a transparent manner for cross-organizational visibility and be a leader in sharing best practices with other B&G team members Decision-making and discretion regarding program and campaign selection and planning in support of consumer business goals Ensure all programs and campaigns are delivered on time and within budget, measure, and report on their effectiveness Monitor marketing efforts from beginning to end to ensure they meet the target objectives Requirements

Minimum of 5 years as a lead media planner and strategist, with a demonstrable understanding of media buying and implementation Extremely familiar with multiple paid digital media channels, such as search, paid social, as well as GA4. Recent digital campaign execution experience is required, ideally in a digital agency background Experience in UX/UI, landing page optimisation and conversion optimisation, demonstrate capabilities to optimise outcome using content and visual, and most importantly by using data Experience working in a startup and fast-paced environment is a big plus Proven track record of delivering, accelerating, and expanding sales through marketing efforts Exemplary communication skills without fear of over-communication – this role will require effective collaboration and coordination across the local market, stakeholders, and the centralized B&G team Extremely organized and able to meet deadlines Hands-on approach with integrated campaign development and execution
Excellent attention to detail and an intuitive eye for customer needs beyond the obvious Ability to collect and interpret both qualitative and quantitative feedback Creative problem-solving skills Adaptable and willing to learn new techniques Fluency in English is a MUST Additional language in Arabic or French is a bonus. Benefits

A fantastic working environment that’s fully remote or based out of our offices in Nigeria. Premium health insurance package. Collaborative and inclusive work environment. Professional development, mentoring and growth opportunities. Unlimited Leave Days: Take the time you need to recharge and rejuvenate. Learning & Development Benefit: We provide an allowance to support your ongoing professional growth and skill enhancement. Application Closing Date Not Specified.

How to Apply

Interested and qualified candidates should:

Click here to apply online

This marketing job is a unique opportunity for those looking to advance their career in a challenging and rewarding environment. The role of Growth Marketing Strategist at Reliance Health is not just a job; it’s a chance to be part of a team that is transforming healthcare accessibility through innovative strategies and cutting-edge technology. If you are passionate about marketing and eager to make a difference, apply today and take the next step in your professional journey. This is more than just a job; it’s a career path that offers growth, development, and the chance to contribute to something truly impactful.